Cover story: Take a walk in Kathryn’s shoes

Businesswoman and shoe designer Kathryn Wilson is one of the speakers at the first indulge Speaker Collective of the year.

From the age of 16, Kathryn Wilson knew designing shoes was how she wanted to make her mark on the world.

Fast forward to 2016 and Wilson has gone a long way to fulfilling her dream – her shoes sell in more than 100 boutique stores across the country, she has opened three of her own shops in Auckland, has a successful online store and her shoes have been worn by the likes of Beyonce.

Wilson will be sharing the story of her business success at the Indulge Speaker Collective on May 5 – supported by Tranquillo Beauty Clinic, Bay of Plenty Polytechnic, Baycourt Community & Arts Centre and Fletcher Print – along with parenting expert Jenny Hale and businessman turned ultra distance hiker Max Mason.

Wilson’s story begins in Papakura where, as a teenager, she attended Rosehill College and excelled in art and mathematics. She was encouraged by her mother to choose a career that allowed her to make the most of her creative skills.

“I really wanted to be a shoe designer. From about the age of 16 I had decided that this was my dream career, so I enrolled in a course at AUT in fashion and technology when I was 17, which would gain me entry into a Bachelor of Design degree at Massey University,” Wilson says.

Wilson’s lecturers would let her complete assignments on footwear rather than clothing where possible within the curriculum.

She did weekly work experience in Karen Walker’s workroom while studying, which gave her “a fantastic insight” into the New Zealand fashion industry.

Kathryn Wilson the brand was launched in 2003 and Wilson says her aim was to create innovative and playful footwear for women who liked to wear something different.

“I was a 22-year-old graduate who wanted to design shoes that empowered women by making them feel good in what they were wearing and ready to take on the world. These are our brand values we celebrate with our customers, and we encourage all of our staff to ensure the in-store and online experience with Kathryn Wilson footwear follows this philosophy.”

Eight years after her brand was launched, Wilson established the website she considers her fourth retail store, but she says physical stores are still hugely important. “They go hand-in-hand. Our online store complements the retail stores and vice versa.”

The same year, Wilson launched her Miss Wilson brand, a line that is available through retail stores. This protected the boutique stores’ exclusive stocking of the Kathryn Wilson brand within their area and targeted a different market. The Famous Five collection was launched in 2013 as a celebration of Kathryn Wilson’s 10-year anniversary, designed as a “best of” collection.

Not only has Beyonce donned a pair of Kathryn Wilsons, the brand has been spotted on the feet of New Zealand names including musicians, actors and television personalities – although Wilson does not name drop.

One name she is happy to mention is that of role model Jimmy Choo, whom she describes as “a wonderful, humble, talented artist who I have a lot of respect for”.

“I really respect that idea and that he now spends his days still as passionate about his product as he ever was, being able to nurture and teach the next generation of designers around the world, passing on his knowledge to students and apprentices.

“I only hope that at some point in my career I can do the same.”

The biggest challenges in Wilson’s career are familiar to any woman juggling work and family – just add in a company manufacturing products in eight different countries.

When she’s not at the office, Wilson goes for walks or does yoga with friends, and spends any time she can with her young family.

“I have learned to separate my home life and work life by making sure our home is a sacred, calm space where we can both switch off and not be tempted to work through the night,” she says.

“I believe this helps with stress levels as you can balance your life and put life into perspective. Worrying about something overnight doesn’t change the outcome of the situation.”

To hear more about Kathryn Wilson’s business challenges and success purchase your tickets today at bayofplentytimes.co.nz.

the details
WHAT: Indulge Speaker Collective
WHEN: Thursday, May 5. Doors open 6pm, speakers start 6.30pm
WHERE: Baycourt Community & Arts Centre
TICKETS: VIP $40 – includes priority seating and VIP gift.

NZherald 

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Luxury brands fight fraudsters online

As companies from LVMH Moet Hennessy Louis Vuitton to Kering increasingly sell online, top brands are stepping up efforts to combat Web sales of counterfeit and grey-market goods.
It took luxury-goods makers about a decade to realise that the Internet represented an opportunity. Now, they’re finally figuring out it’s also a threat.

As companies from LVMH Moet Hennessy Louis Vuitton to Kering increasingly sell online, top brands are stepping up efforts to combat Web sales of counterfeit and grey-market goods. Gucci owner Kering sued China’s largest e-commerce operator for allegedly facilitating the sale of dodgy products. British handbag maker Mulberry Group Plc and others use technology to take down links to websites selling fakes.

The push comes as a new generation of consumers turn to social media to shop as well as to show off, and as criminals target the same bona fide customers as luxury-goods makers themselves. At stake is as much as $82 billion of sales that Frontier Economics predicts will be lost to intellectual property breaches this year.

“The Internet has become a place where people will buy 5,000-pound watches and 2,000-pound handbags,” said Charlie Abrahams, senior vice president of worldwide sales at anti-counterfeit technology provider MarkMonitor. “The challenge is, on the Internet, it’s very difficult for the consumer to tell if they’re buying the real thing.”

MarkMonitor is owned by Thomson Reuters, which competes with Bloomberg LP, the parent company of Bloomberg News, in providing news and information.

Twitter introduced a “Buy” button in September, allowing brands to sell directly via the microblogging service. Nine out of 10 suspect links are on social media, according to French startup Data & Data, which says it can detect as many as 10,000 cases a week per client using algorithms to process big data.

Fooling customers
Until recently, one of the biggest issues facing brand owners was the sheer volume of infringements online as too-good- to-be true prices made it relatively easy to spot bogus bags and shoes. But the perpetrators are now producing better quality copies and charging more, fooling customers and posing a greater risk to the reputations of genuine manufacturers.

“A 50-buck Louis Vuitton handbag used to be the poster child for counterfeit goods,” said Louise Nash, managing partner at law firm Covington & Burling LLP in London. “In the past few years, pirates have realised they can make thousands of bucks a pop producing something close to a Mulberry bag.”

Mulberry, which uses MarkMonitor’s software to scan the Internet for counterfeits, says it has taken down 3,321 websites selling fake merchandise in the 24 months to March 2015. MarkMonitor seeks to cut off the problem at the source by isolating the handful of criminals behind many thousands of illegitimate sites, according to Abrahams.

Unlike Kering, Burberry has stayed friendly with China’s Alibaba, agreeing to distribute some products via the company’s sites in return for help. Alibaba in April removed 23,000 unauthorised Burberry goods on Tmall.com, according to the London-based company.

“We feel that by engaging actively with them, we also get the benefit of a good relationship in terms of cleanup,” John Smith, Burberry’s chief operating officer, told analysts in May. Burberry, one of the first luxury-goods makers to embrace e- commerce, has a similar deal with Amazon.com.

Bags bearing Gucci’s trademark were being sold on an Alibaba site by a vendor for as little as $2 apiece, compared with $795 for an authentic version, according to Kering. Alibaba said in May that Kering’s claim that it knowingly encouraged, assisted and profited from the sale of counterfeits is baseless.

Detecting algorithms
The speed and breadth of Data & Data’s software has piqued the interest of LVMH and Kering. They’re among businesses to have met with company founder Zouheir Guedri since he launched the platform in December, though neither would say if they’re using it. Data & Data is working with about 30 luxury brands, according to Guedri, who declined to reveal his clients because of confidentiality agreements.

Coloured dots glow on a map of the world each time there is an infringement on the Web, with clusters of them in South America and Asia. Behind the interface, Guedri’s algorithms detect and screen tens of millions of sources daily by comparing them with detailed product information such as size and colour.

Once the bad eggs have been identified, brand owners can use the system to notify the marketplaces and social media sites, which more often than not remove infringing links immediately, or take legal action, according to Guedri.

“Our aim is to be smarter, faster and more efficient than the pirates,” said Guedri, whose technology went on display last month alongside examples of fake Chanel perfume and Tag Heuer watches in Paris’s Museum of Counterfeiting. “If we can limit unauthorised selling to the Dark Web or small groups, then we can consider we’ve won.”

– Bloomberg

NZherald

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1. Our standard delivery method is via EMS. Shipping timeframe is about 6-8 working days.
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We give free International express delivery worldwide which comes with an online tracking number and requires a signature on delivery. Orders can be tracked through:

EMS website: http://www.ems.com.cn/english.html

Enter this website find your own country, input your track number you can query progress.

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We usually ship out order within 24 – 72 hours if the product ordered is in stock. Please note that our inventory changes constantly, and all products on our website are not guaranteed to be in stock at time of purchase. If your order is out of stock, we will contact you by email immediately; So please provide a valid email address for contact purposes. If your item is out of stock it will take 2-3 more days for us to process the order.

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Acceptable reasons for exchange are following: We ship an incorrect item(s) from what you order. The product(s) is/are defected. Please contact with us in 24 hours when you receive the package. we will help you to exchange a purchase.
The product(s) is/are in incorrect size; In this case, if we receive the items back and the size is correct, we will ship the same item back to you . Otherwise, Please note that you will have to ship back your items to our warehouse, at your expense.
And if you will keep the items and reorder new items or new size. We will credit you with a $35 dollars shipping fee for you along with your new item. Please not that you will have to ship back your items to our warehouse.

Return & Exchange Policy

If you place incorrect items please contact with us in 24-48 hours when you got the package. we will help you to exchange a purchase.
Shipping charges for additional exchanges (returning and reshipping ) will be the customer”s responsibility. And if you don”t like out items, the customer will pay the return cost and shipping cost from our warehouse.

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Return address will be sent to you, but please contact us first online.

Our store reserves the right to inspect returned items to determine if the product has been worn, used or altered. If the returned Beats is not in resellable condition, a shipping fee will be charged to your credit card and Beats will be returned to customer. Purchaser pays shipping charges to return products to our store and a shipping charge will be added to all exchanges. We will charge 30% of the payment for poundage and restocking fee. Refunds will be issued to the credit card on file immediately upon arrival of returned item.

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As Set Forth In More Detail Below, We Collects Personal Information That You Provide When Using The Internet-Shopping Web Site (“Site”). This Information Includes Your First And Last Name, Email Address And Phone Number When You Create Your Account. You Can Browse This Site Without Creating An Account, But You Will Need To Create An Account When You Purchase Something And In Order To Take Advantage Of Tracking The Order And The Other Services Of Our Website. We May Ask You To Confirm Your Personal Information When You Contact Our Customer Service Department. This Will Allow Us To Protect Your Confidentiality By Verifying Your Identity.

Internet-Shopping Does Not Intentionally Collect Personal Information About Children Under The Age Of 13. If You Are Under The Age Of 18 But At Least 13 Years Of Age You May Use This Site Only Under The Supervision Of A Parent Or Legal Guardian Who Agrees To Be Bound By The Our Website’s Terms Of Use.

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Dr. Martens CRAZY – Lace-up boots – gaucho – 843710 – Women’s Lace-up Boots
NZD198.67 NZD140.84
Save: 29% off