Tips To Choose The Best Commercial Fit Out Company


It is true that a commercial fit out can work wonders for your office. This is why there is every need for you to install a new fit for your office in case, it has the traditional fit out. The main thing is that it provides a number of benefits that can help you to make your business grow. For example, it allows to better manage the available space in your office, you can provide a good working environment for your employees and also expand your customer base. All this can be made possible if you choose to change the fit out of your office into something better. However, for this, you need the help of professional commercial architects Auckland. There are a number of such companies that exist out there but you need to choose the best one. in case, if you are facing difficulty in order to choose the best one then you can give this article a read in order to know the right tips.

Tips to follow:

The tips that are listed below can help you to get hold of the best commercial fit out company who can get your job done. Here have a look at the following pointers.

  1. Experience: The first thing that needs to be considered is the experience of the commercial fit out company. The concerned company at least needs to have 10 years of experience along with a good track record. If you go for a new company then possibilities are there that they may not be that good in their work. You however, don’t want to take risk with that of course. This is why it is important that you go with a company that has a good experience.


  1. Accreditation: Some of the commercial fit out companies claim that they have accreditation. However, you need to make sure that they have their certification of accreditation. If needed you can also ask them to show you their certificates. Companies that has accreditation assures you with quality work.


  1. Reviews: You should always read the reviews of a particular company before, you actually hire them for your job. this will give you an idea that how good they are in their work. If the reviews are good then it’s a green signal for you and if not then you already know that it is not the right choice for you.


  1. Insurance: You also need to check that whether the company that you are going to hire for the task has an insurance or not. This is important so that the costs of damages can be covered if anything goes wrong.

So these are some of the main things that you need to consider before hiring a professional commercial fit out company. If you follow these tips then you can surely hire a good company for your task. After all, this is something that you cannot take for granted.

Benefits of opting for folded aluminum boat trailer



Purchasing the boat trailer for sale is the best catch which you can get. Boat trailers are pretty costly but when you are purchasing the folded aluminum boat trailer then it is going to serve you for many years and it is going to make the job of boat trailing more easier for anyone. As we are saying that it is a folded boat trailer so you can know how convenient it is going to be.


  • When you purchasing the aluminum boat trailer the moving of the boat will become very easy because it is folding. The aluminum folding trailer is considered to be a must-have accessory among the marine people because of its practical usage. So whenever you are travelling you can easily fold down the trailer. So now you won’t have to struggle with the boat trailer which is very difficult to use because of its heavyweight. The aluminum boat trailer will easily collapse and you can easily store it anywhere.


  • Whenever the boat trailers are made out of aluminum then it can easily withstand the sea exposure and thereby resist the corrosion. So you can easily go into the water whenever you want to without worrying about the thoughts of wearing out or rusting. Whenever you are purchasing the folding aluminum boat trailer you are saving a lot of extra costs.


  • The boat trailers which are made of aluminum are basically used by the skilled tradesman and these boat trailers have a very sturdy and strong built. This type of boat trailers also comes with a guarantee of 12 years.


  • When you are purchasing the folding aluminum boat trailer you are not only getting the compact size, but you are also getting a bonus on the weight sector. So now you won’t have to struggle with the boat to get out on water.


There are many more boat trailers which come with several other materials and those are:


  • Painted Steel: When you are purchasing the painted steel boat trailer then you can definitely use it for the freshwater because they are more prone to corrosion when you are using it in the brackish or salty water. With the help of the painted trailers, you can easily use some customization that will match with the boat’s colour. The painted trailer will be as strong as the galvanized trailer.


  • Galvanized steel: Galvanization is done by applying the zinc coating over the steel ones. So you will get tremendous resistance to the corrosion, but it will eventually show rusting because zinc is a very sacrificial material. It is a good trailer that you can use in the freshwater-marine environment.


This is a small overview on why you should opt for the folded aluminum boat trailer. You can also opt for the painted steel and the galvanized steel because they are also durable when you are boating in freshwater. Before you are purchasing any boat trailer make sure you are considering the type of the boating for which it is used.

Top Reasons to Send Your Cat To A Cattery


Cats do make excellent pets. They are funny, playful and moody. Having a cat in your life can make you stay away from boredom. They are always on their toes to do some mischief or the other. But no matter what, we still adore them and love to have them as our pets and companions. Just like humans even cats love to have companions around them. Not only that but even they care and may feel abandoned when they are left alone.

What do you do when you have to go on a trip and you cannot take your feline friend along with you? Most people in these scenarios tend to either leave their cat locked in the houses with sufficient supply if they are going on a short trip or send their pet to a friend’s place. Instead of doing any of these, why not send your cat for boarding to a cattery? Today, we will give you some of the main reasons that why cattery is better than any of the alternative options. If you are looking for a cattery then you can check out the cattery Auckland.

Reasons to Send Your Cat for Boarding in a Cattery

If you have never thought of sending your cat to a cattery then here is the reason that why you should:

  1. Cats are independent animals but even they need love, care, and It can be very stressful for a cat to stay alone in the house when you are away. So you can send it to a cattery where it can get all that it needs and stay happy till you come back.
  2. If you are gone for like a week or so how do you expect your cat to fend it for itself? Usually, cats that are domesticated cannot fend for themselves anymore because they become dependent on their human friend. This is yet another big reason to send your furry friend to a cattery so that it can get all the care and attention it needs. Cats, when left lonely for too long, can get very anxious and stressed. If you do not want your feline friend to suffer in your absence then you should probably take it to a cattery.
  3. You never know when there is a cat emergency in your absence. Your cat may get sick or injured or anything can happen to it when you are away. In these situations who is going to take care of it? Therefore, a cattery can be the best option for you to keep your cat safe while you enjoy your trip.
  4. Your cat will also be safe and comfortable under the care of a cattery. This will provide relief to your cat and you as well.

Well, now you know why it is important to leave your cat at a cattery when you are away. Don’t make your cat feel abandoned when you have the safest option available to keep your cat happy, safe and protected.

Different Occasions To Gift A Diamond Ring

Prosing to your lady is not the only time when you can gift her a diamond ring. Most people tend to associate a diamond ring with the occasions of wedding or engagement. But in reality, a diamond ring can be gifted to a woman on a variety of occasions. A diamond ring could be the most special gift for a woman. After all, a diamond is considered to be a woman’s best friend. A diamond ring can make a woman special in a way that no other luxury gift can.  If you are planning to surprise your better half or girlfriend with a diamond ring then you should definitely check out the Diamond rings Auckland.

List Of Special Occasions To Gift A Diamond Ring

Other than just wedding or engagement there are many special occasions that fit right to gift a diamond ring. If you are confused about the fact of gifting a diamond ring to your lady then you can surely take some help from this guide. Here is the list of different special occasions when you can win your lady love’s heart with a diamond ring.

  1. Birthdays: Birthdays are indeed a special occasion and just the right time to gift your partner a beautiful diamond ring. This can be made more special if it’s a milestone birthday such as when she is about to turn 25, 30 and beyond. By gifting her a diamond ring you can make her feel special on her day of the year. A simple diamond ring can do wonders when gifted at the right time.


  1. Anniversary: After your wedding, your anniversary is the most special event of your and your partner’s life that demands to be celebrated especially when it’s 25 years or 50 years. The anniversary is the perfect occasion to surprise your lady luck with a bright and beautiful diamond ring. You can also go for the anniversary special diamond bands. This way you can express your true feelings to your partner and show her that how deeply you care and love her.


  1. Birth of a Child: There is no other better way to thank your wife for bringing a new life to your family than gifting her a diamond ring. You can celebrate the joy of having a child with the brightness of a diamond ring. This is the most special occasion to gift your better half with a diamond ring. Certain gifts are cherished for life and a diamond ring is one of them.


  1. Graduation: A diamond ring is not only made for couples. It can also be gifted to a daughter by their parents on their every day of graduation in order to make it special. If your daughter is about to complete her graduation soon the most special thing you can do is get a diamond ring for her. This way you can show that you have full trust and confidence in her and also wish her a bright future ahead.

So you can see that how a diamond ring can be a special gift for a variety of different occasions other than just weddings or engagements.

Let us talk about Retirement Villages

Retirement as a phase comes into everyone’s life. They always plan for it and save up their money for the rest of their lives. This includes paying for the bills and also for all the health-related issues that come up. But under such circumstances, people may have several ups and downs. They do not enjoy this and often think about settling in a community where people will understand them. Retirement properties are built for this purpose and seniors all over the world are availing such services. Older people from countries like the USA, Australia, and India are going for retirement housing that provides them with a safe space.

What are retirement villages?

Retirement villages are properties that are meant for residency of people generally above the age of 55. The place gives them all the needed amenities in exchange for a fee. It is just like a community that they need to get away from the life of drudgery. There are programs and social events which make their life much easier than their previous lifestyle. These days’ people start saving up for such properties right from their 40s so that they can have the budget to avail them. There are several benefits tied to living in the retirement villages and let us learn a bit about them.

Benefits of living in a retirement village:

  • A person gets the health facilities near them when they are in a retirement village. They may live in an independent villa or an apartment but they have the assurance of having a nursing home or a care facility close to their home. They can also opt for retirement villages that are meant for handling diseases that they may have.


  • Retirement villages act like a community and take people out of the loneliness which they often feel when they grow older. They can make new friends and meet people who share the same problems. This often gives them a happier and content life ahead of them.


  • The properties have the things that they need on a day to day basis. Apart from that they also get facilities such as gyms, pool, libraries etc. that will become a part of their life. These help in cutting out from the boredom that comes with old age.


  • Social activities and entertainment programs are also a common thing in these properties. This helps in the rejuvenation of the mind and helps them to have a new life. They can once again dream of new things and start exploring the life that is ahead of them.



  • The responsibilities decrease in a retirement village. The residents have to pay a fee from time to time. This eliminates all the problems of maintaining a whole house and also about paying the huge bills.

Here we have some information for you about retirement villages and about their benefits. We hope that these help you in determining your decision about such institutions. Take advice from your friends and family as this is going to be a huge step for you. You have the best wishes of us.

Glass showers- better homes


Recently glass showers have gained a lot of popularity and people love the idea of glass showers. Manufacturers have invented a huge variety of glass showers so people have a huge variety to select from.

People prefer glass showers as compared to tubs as they feel glass showers give a more modern look. The whole look of the washroom changes just with the installation of glass showers. Moreover, it is relaxing and easier to take shower this way.

More about glass showers

A glass shower door can turn a simple washroom in to an amazing retreat. The installation of glass showers can transform the look of a washroom and make it more spacious. It depends upon you if you get a framed glass shower door or frameless.

Framed glass are cheaper as they make use of glass panels which are joined by metals. They are waterproof which prevents water from going out or leaking.

However, frameless glass showers are made without using metals. In frameless glass showers, heavy glass is used which is why it is expensive. It requires a great professional installer to put the glass which adds up to the whole cost.

The frameless glass should be put perfectly or else there are great chances of water escaping through the gap of the door. There are many designs of glass showers. Some people opt for a very simple glass shower door while many prefer good designing of the glass shower door.

The reason why they are expensive depends upon the amount of glass which is used in making the glass shower. Apart from glass, the installation requirements also define the price of the glass shower.

Privacy concerns regarding glass showers

If you are too concerned regarding glass showers then most glass showers come with a transparent glass. However, glass shower walls can be either transparent or semitransparent. You get your glass shower walls made up of customized and different colors to make it semi-transparent.

Apart from colors, different glass blocks are also used to make the glass shower walls. Glass blocks are comparatively more durable as compared to glass sheet and they are quite versatile as well. However, it all depends upon the size of the shower which will determine if the glass blocks are expensive than the glass panels.

Some more for you

You can plan the most perfect shower if you have a good plan. Glass showers suit better if washrooms are spacious and newly designed. They will never give the same look in an old washroom with old designing or in a washroom which is not spacious.

You should probably get a glass shower installed if you wish to change your entire washroom. It is best to start from scratch so that your entire washroom is transformed and made much better.

Apart from this, if you wish to get a glass shower installed in your washroom, you should search an experienced installer for this job. Only an experienced installer can do the right kind of job.


Property management companies of Auckland- select a good company


Property management companies in Auckland have a number of employees who take care of people properties whether they are for commercial or business purposes. These property management companies are quite talented and they actually take care of the people’s properties and get them on rents as well.

There are many property management companies in the whole of Auckland and they serve the best that they can to their clients. They offer excellent communication as well as have a very professional approach which is why these property management companies are recommended to every landlord.

A few property management companies of Auckland

If you have just moved into Auckland or else if you are in search of good property management companies then you need to read this article. This article will help you to decide which property management company in Auckland you should choose.

Oaks property management company: the communication and reporting skills of the employees in this company is amazing. Oaks property management company provides better rates and much better services than any of the other property management companies.

Oaks property management companies have experienced property managers who deal with everything calmly as well as offer the best advice to anyone who comes to them. They constantly update their clients about property rates and tenants, as well as give good advice regarding maintenance matters.

Apart from this, oaks property management company are known to maintain the properties and give to tenants at good rates. They show great care to their clients’ properties which is why they can be completely trusted.

Clients are happy with their property managers as they become more like friends to them. They offer great advice to their clients so that they can get successful.

Frisco property management company of Auckland

The Frisco property management company aims to provide affordable rates of property management with the promise for hard working investors. The best thing about the Frisco property management company is that they simplify the whole process of property management and make it extremely easy for anyone to do it.

Frisco property management company believes in being clear from the beginning in the sense that everything is mentioned very clearly in the management agreement. Due to this, there are no surprises later which involve money and dampen the spirits of people.

Frisco property management company does not believe in taking unnecessary charges from their clients. There are no charges for the sign, no surprise charges later onwards, no vacancy fees, no charges for a lockbox, no fees for repairs, no charges for answering their clients’ questions and many more.

This is extremely easy for people in Auckland to search for such a property management company which is so nice. Such property management companies not only do their best in taking care of the properties, but they also charge wisely.

Thus, you must also go for such a property management company in Auckland which has a good reputation and offers its best services.

Panel and paint Auckland- reassurance when you need the most


Panel beaters and paint on the vehicles is a very common practice in Auckland. the people of Auckland have been known to give their vehicles to panel and paint beaters for more than 50 years now.

Panel and paint beaters of Auckland are experienced in restoring the vehicles and giving them a new look. Apart from this, the panel and paint beater companies are also very experienced in dealing with many insurance companies. This contact with the insurance companies makes the experience quite comfortable.

There are two types of panel beaters: panel beaters and sheer panel beaters. In Auckland, you normally come across panel beaters. A panel beater is a person who has expertise in the repairing of vehicles after it has faced major or minor accidents.

Panel beaters of Auckland are known all over the world for their amazing work. They are known for their expertise in the field of vehicles. Panel beaters know their job and are capable of restoring the vehicles back in their original position.

It is very important that you choose a panel beater who is known and has a good reputation in Auckland. So, it is advised that you choose a panel beater wisely!

City branch

If your vehicle is damaged or its quality is deteriorated, the best option would be to give it to a nice panel and paint company who would fix it. These panel beaters of Auckland are very experienced and know their job quite well.

One such branch of the panel and paint beaters is the city branch in Auckland which is open five days a week from Monday to Friday. This city branch has won numerous awards and is known for its amazing services in enhancing the condition of a damaged vehicle.

This city branch can be easily found in Auckland and is very popular. You just need to give them a single call and they will be there to pick up your vehicle or assess it.

Onehunga branch

Apart from the city branch, there is this onehunga branch for panel and paint services in Auckland. just like the city branch, the onehunga branch is also very popular and known for their services to the vehicles.

It is also open 5 days a week and if you need to get your vehicle fixed, you just need to give them a phone call.

Wrapping up

It is better to get in to contact with a good panel beater as they will fix your vehicle. There are more than 300 panel beaters in Auckland. If your vehicle is damaged or has had an accident, it is best if you get in touch with a good panel beater. They will take full responsibility of your vehicle and fix it.

A good panel beater must know the ins and outs of the vehicles as well as the loop holes of every vehicle he comes across. Should you feel that the panel beater hasn’t fixed your vehicle well, you can always contact the authority and challenge the panel beaters work.


Home builders- it is now time for some renovation!


A proper home builder in north shore will guide you in the most perfect manner. If you get in touch with professional renovation builders as well as project managers, they will help you make something of which you will be very proud of.

A good home builder will build your home with full expertise and give a good result. Here are a few reasons why you should choose a home builder:

  1. Home builders are independent of other builders
  2. A few of their services are for free
  3. Home builders save both money and time as well
  4. They are professionals in their work
  5. They have a lot of experience in the industry

The production builder

In the previous article, we read about the high end custom home builders and that they are a bit expensive. Since the high end custom home builders are extremely professionals and experienced workers, they charge according to that. This is not in the hands of the new home buyers.

However, if you go for the production builders, this is something that you can go for. New home buyers will be satisfied with the work that the production builders will do because they are quite good at their work and their rates are comparatively affordable as well.

However, there are also a few limitation to choosing the production builders. These limitations arise when the customers ask for customized home building. This gets more serious if the request is outside the comfort zone of the production builders. However, the production builders do try their best and try making their customers happy.

Those customers who are extremely choosy and want a lot of features always get disappointed by the production builders. This is because the production builders can not work on customized projects.

Make the right choice

The first thing which you need to do when you think about home building is whether you really need a change. If you are buying a new home, then this question is avoided ofcourse but this question arises when you have to get the renovation done.

If you are about to move in to a new house, then you need to make up your mind as well as plan out your budget. You can let the home builders of north shore know the budget that you have and they will let you know what they can do within this budget. A high budget will automatically mean some great renovation, but you can always try to settle down things.

A good home builder will be one who will guide you properly about how to maintain your budget. It is extremely important to hire a good home builder and not any unprofessional one as that can cause problems for you.

In north shore, you will discover that there are numerous home builders and many companies that serve this purpose. You can easily get a home builder from any of the companies in north shore who would make your home from scratch.




Engineering consultants

In a consultant engineering firm, there are many teams who are responsible for carrying out projects. Engineering consultants in such a firm are highly skilled, professionals and quite disciplined. The leader of the team, however, is the most experienced and posted on a high level.

Engineering consultants offer their services through engineering companies and in some cases independently as well. Engineering consultant companies can be as small as that of two people or a big one with thousands of employees all around the world.

Consulting engineers is a kind of professional service, which provides services and experience in the field of engineering, science, construction firms, industrial developers and government areas.

Ace private limited engineering consultants is a group of engineers since the year 2000. So far, they have provided with the services of the infrastructure design, water and waste treatment, architecture, urban planning, interior, structure, HVAC design, project management and surveying.

Apart from the Ace private limited engineering consulting firm, there are many firms which have proven their capabilities and established their name all over the world. They are KPA engineering consultancy firm, PEC consultant firms, ECIL consulting services and EA consulting privately limited.

There are high chances of good salary if engineering consultants have:

  1. A good reputation for their knowledge
  2. Are on the senior management level
  3. Have invested in the ownership position in the firm they are working
  4. Have been working hard and working in the same firm for a good 5 years or more

Benefits of consultant engineers

The main purpose of the consultant engineers is to have expertise in the planning, construction and design of the public and private infrastructures. Consultant engineers have this main aim of benefiting the entire society with the implication of clean, safe and efficient foundations.

Without the consultant engineers, there will be no one who will maintain the infrastructure of our city and country. It is true that they are extremely useful and have a lot of benefits as well.

Without consultant engineers, our infrastructure will not be maintained at all and will be extremely poor as well.

Engineering consultants can save your life when you have a lot of unfinished projects and deadlines to meet. There can be times when you have a deadline coming up and a lot of projects which need to be finished so on such a time, you really need an engineering consultant to help and come to your rescue.

The bottom line

Engineering consultants are well known all over the world for their services which they offer. They are extremely beneficial especially for such an organization or company who really need their project to be finished.

If you need a project to be finished and then submitted, you can take the help of an engineering consultant and you will be done with it in no time and that too efficiently.

Engineering consultants are very efficient and are experts in what they do. They give fresh insight to your projects and they use their creativity to complete their work.




Search engine optimization Auckland

Search engine optimization is the process which gets your website to reach the top level of competition. There are many SEOs all over the world and in Auckland as well. Search engine optimizations in Auckland can help you to advertise online so that you can succeed and flourish.

The main aim of the Search engine optimizations in Auckland is to provide the clients with high quality SEO and effective services in the whole of New Zealand as well as worldwide.

These search engine optimization services in Auckland and all over New Zealand help people to improve their business operations and also their productivity through the amazing and affordable services it offers.

There is a famous website from Auckland which enables you to be visible and seen on the most popular search engines, for instance, google, Yahoo and Bing. With the help of this website you will be able to:

  • To see your website on the first page of the search engines
  • Able to increase your sales remarkably
  • Make your site extremely user friendly as well as very easy to search and navigate through
  • You can also make your data extremely useful as well as functional

Our services which we offer

Search engine optimizations of Auckland optimizes your website in order to increase the web traffics. This will make your search to improve and make it easy as well.

Apart from that, these search engine optimizations also develop and design the websites which are best suited for your objectives as well as your goals.

Search engine optimizations are also responsible for assisting the businesses and companies to evaluate, organize, analyse and visualize very big data so that the decision making is done easily.

Although search engine optimizations in Auckland are no less, still there is always the improvement for more. For instance, if there is a need to increase the ranking of the search engine optimizations, you should use the important keywords so that the people can access to the site as soon as they enter the keywords. This will make accessibility to be very easy.

Apart from that, if you take a look at the on-page SEO services, these will then help you to increase the visibility of the search engine optimization. Videos, images and audios are also very important factors which make visitors attracted to your site as well as increase the web traffic.

You can also increase the popularity of your website by the use of the off page SEO service as well as increase more traffic by the off page services like link building.

The bottom line

Well, this was all there was about the search engine optimizations of Auckland. Search engine optimizations are common all over the world and you have to read this article if you wish to know the services they offer and how do they promote different websites and attract more people into viewing it.

Their aim to provide better services to the clients in not just New Zealand but all over the world makes them quite popular and useful as well.




Acrylic nails

Many women prefer getting the artificial and acrylic nails since their own natural nails fail to grow properly or break too often. There are many nail options available and the most popular ones are the acrylic nails and the gel nails.

Acrylic nails are artificial and fake nail extensions which are put over the natural nail by using polymer and monomer. The combination of liquid and powder makes sure that the nail cover is hard.

Now before you go to get your acrylic nails, you need to make it pretty sure that your nails are clean and trimmed as well as dry of the moisture so that it is easy to put the acrylic nails.

The combination of polymer and monomer should be just perfect because if the mixture of the liquid and the powder is not correct, your nails will not be done properly. If done the wrong way, the nail will be thick, lumpy, crooked and uneven.

On the other hand, if the mixture is applied correctly, then the plastic will harden when it is exposed to the air. After that, your technician or expert will buff the nail and then put on the nail polish or nail art.

Pros and cons of acrylic nails


  • Acrylic nails are suitable for women who have weak and brittle nails
  • Acrylic nails are perfect for those women who have this bad habit of chewing and biting their nails
  • There are no side effects of acrylic nails
  • Acrylic nails are cheaper as compared to their counter parts
  • The best thing about acrylic nails is that if they are broken, you can easily fix it up at your home if you have the right kind of tools
  • As compared to gel nails, acrylic nails last much longer


  • Acrylic nails can cause damage to the natural nails and so it will be very hard to grow your nails then with the acrylic on it
  • If your natural nails get damaged, it can lead towards bacterial and fungal infection
  • Unless you get your acrylic nails from a very good and reputable expert, they will always give you a very fake look. That can however add to your cost
  • In applying acrylic nails, heavy chemicals and fumes are used and that can be a problem for some specially if they are allergic to fumes and chemicals.
  • for acrylic nails, you will need proper refilling each and every month and that can be quite costly for you.

The bottom line

So, on the whole, applying acrylic nails does not involve any kind of side effects but you have to be very careful if you decide to get your acrylic nails. It will be much better if you get your acrylic nails done from a very good and reputable salon because otherwise they will give a very fake look.

Apart from that, if you are allergic to the chemicals and fumes, it is better not to opt for acrylic nails as it can then make you quite sick.


Cover story: Take a walk in Kathryn’s shoes

Businesswoman and shoe designer Kathryn Wilson is one of the speakers at the first indulge Speaker Collective of the year.

From the age of 16, Kathryn Wilson knew designing shoes was how she wanted to make her mark on the world.

Fast forward to 2016 and Wilson has gone a long way to fulfilling her dream – her shoes sell in more than 100 boutique stores across the country, she has opened three of her own shops in Auckland, has a successful online store and her shoes have been worn by the likes of Beyonce.

Wilson will be sharing the story of her business success at the Indulge Speaker Collective on May 5 – supported by Tranquillo Beauty Clinic, Bay of Plenty Polytechnic, Baycourt Community & Arts Centre and Fletcher Print – along with parenting expert Jenny Hale and businessman turned ultra distance hiker Max Mason.

Wilson’s story begins in Papakura where, as a teenager, she attended Rosehill College and excelled in art and mathematics. She was encouraged by her mother to choose a career that allowed her to make the most of her creative skills.

“I really wanted to be a shoe designer. From about the age of 16 I had decided that this was my dream career, so I enrolled in a course at AUT in fashion and technology when I was 17, which would gain me entry into a Bachelor of Design degree at Massey University,” Wilson says.

Wilson’s lecturers would let her complete assignments on footwear rather than clothing where possible within the curriculum.

She did weekly work experience in Karen Walker’s workroom while studying, which gave her “a fantastic insight” into the New Zealand fashion industry.

Kathryn Wilson the brand was launched in 2003 and Wilson says her aim was to create innovative and playful footwear for women who liked to wear something different.

“I was a 22-year-old graduate who wanted to design shoes that empowered women by making them feel good in what they were wearing and ready to take on the world. These are our brand values we celebrate with our customers, and we encourage all of our staff to ensure the in-store and online experience with Kathryn Wilson footwear follows this philosophy.”

Eight years after her brand was launched, Wilson established the website she considers her fourth retail store, but she says physical stores are still hugely important. “They go hand-in-hand. Our online store complements the retail stores and vice versa.”

The same year, Wilson launched her Miss Wilson brand, a line that is available through retail stores. This protected the boutique stores’ exclusive stocking of the Kathryn Wilson brand within their area and targeted a different market. The Famous Five collection was launched in 2013 as a celebration of Kathryn Wilson’s 10-year anniversary, designed as a “best of” collection.

Not only has Beyonce donned a pair of Kathryn Wilsons, the brand has been spotted on the feet of New Zealand names including musicians, actors and television personalities – although Wilson does not name drop.

One name she is happy to mention is that of role model Jimmy Choo, whom she describes as “a wonderful, humble, talented artist who I have a lot of respect for”.

“I really respect that idea and that he now spends his days still as passionate about his product as he ever was, being able to nurture and teach the next generation of designers around the world, passing on his knowledge to students and apprentices.

“I only hope that at some point in my career I can do the same.”

The biggest challenges in Wilson’s career are familiar to any woman juggling work and family – just add in a company manufacturing products in eight different countries.

When she’s not at the office, Wilson goes for walks or does yoga with friends, and spends any time she can with her young family.

“I have learned to separate my home life and work life by making sure our home is a sacred, calm space where we can both switch off and not be tempted to work through the night,” she says.

“I believe this helps with stress levels as you can balance your life and put life into perspective. Worrying about something overnight doesn’t change the outcome of the situation.”

To hear more about Kathryn Wilson’s business challenges and success purchase your tickets today at

the details
WHAT: Indulge Speaker Collective
WHEN: Thursday, May 5. Doors open 6pm, speakers start 6.30pm
WHERE: Baycourt Community & Arts Centre
TICKETS: VIP $40 – includes priority seating and VIP gift.



Luxury brands fight fraudsters online

As companies from LVMH Moet Hennessy Louis Vuitton to Kering increasingly sell online, top brands are stepping up efforts to combat Web sales of counterfeit and grey-market goods.
It took luxury-goods makers about a decade to realise that the Internet represented an opportunity. Now, they’re finally figuring out it’s also a threat.

As companies from LVMH Moet Hennessy Louis Vuitton to Kering increasingly sell online, top brands are stepping up efforts to combat Web sales of counterfeit and grey-market goods. Gucci owner Kering sued China’s largest e-commerce operator for allegedly facilitating the sale of dodgy products. British handbag maker Mulberry Group Plc and others use technology to take down links to websites selling fakes.

The push comes as a new generation of consumers turn to social media to shop as well as to show off, and as criminals target the same bona fide customers as luxury-goods makers themselves. At stake is as much as $82 billion of sales that Frontier Economics predicts will be lost to intellectual property breaches this year.

“The Internet has become a place where people will buy 5,000-pound watches and 2,000-pound handbags,” said Charlie Abrahams, senior vice president of worldwide sales at anti-counterfeit technology provider MarkMonitor. “The challenge is, on the Internet, it’s very difficult for the consumer to tell if they’re buying the real thing.”

MarkMonitor is owned by Thomson Reuters, which competes with Bloomberg LP, the parent company of Bloomberg News, in providing news and information.

Twitter introduced a “Buy” button in September, allowing brands to sell directly via the microblogging service. Nine out of 10 suspect links are on social media, according to French startup Data & Data, which says it can detect as many as 10,000 cases a week per client using algorithms to process big data.

Fooling customers
Until recently, one of the biggest issues facing brand owners was the sheer volume of infringements online as too-good- to-be true prices made it relatively easy to spot bogus bags and shoes. But the perpetrators are now producing better quality copies and charging more, fooling customers and posing a greater risk to the reputations of genuine manufacturers.

“A 50-buck Louis Vuitton handbag used to be the poster child for counterfeit goods,” said Louise Nash, managing partner at law firm Covington & Burling LLP in London. “In the past few years, pirates have realised they can make thousands of bucks a pop producing something close to a Mulberry bag.”

Mulberry, which uses MarkMonitor’s software to scan the Internet for counterfeits, says it has taken down 3,321 websites selling fake merchandise in the 24 months to March 2015. MarkMonitor seeks to cut off the problem at the source by isolating the handful of criminals behind many thousands of illegitimate sites, according to Abrahams.

Unlike Kering, Burberry has stayed friendly with China’s Alibaba, agreeing to distribute some products via the company’s sites in return for help. Alibaba in April removed 23,000 unauthorised Burberry goods on, according to the London-based company.

“We feel that by engaging actively with them, we also get the benefit of a good relationship in terms of cleanup,” John Smith, Burberry’s chief operating officer, told analysts in May. Burberry, one of the first luxury-goods makers to embrace e- commerce, has a similar deal with

Bags bearing Gucci’s trademark were being sold on an Alibaba site by a vendor for as little as $2 apiece, compared with $795 for an authentic version, according to Kering. Alibaba said in May that Kering’s claim that it knowingly encouraged, assisted and profited from the sale of counterfeits is baseless.

Detecting algorithms
The speed and breadth of Data & Data’s software has piqued the interest of LVMH and Kering. They’re among businesses to have met with company founder Zouheir Guedri since he launched the platform in December, though neither would say if they’re using it. Data & Data is working with about 30 luxury brands, according to Guedri, who declined to reveal his clients because of confidentiality agreements.

Coloured dots glow on a map of the world each time there is an infringement on the Web, with clusters of them in South America and Asia. Behind the interface, Guedri’s algorithms detect and screen tens of millions of sources daily by comparing them with detailed product information such as size and colour.

Once the bad eggs have been identified, brand owners can use the system to notify the marketplaces and social media sites, which more often than not remove infringing links immediately, or take legal action, according to Guedri.

“Our aim is to be smarter, faster and more efficient than the pirates,” said Guedri, whose technology went on display last month alongside examples of fake Chanel perfume and Tag Heuer watches in Paris’s Museum of Counterfeiting. “If we can limit unauthorised selling to the Dark Web or small groups, then we can consider we’ve won.”

– Bloomberg


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